Now Indian Facebook users will be able to browse through rich and latest crisp content from five publishers of India in an instant including -- Hindustan Times, The Quint, India Today, Aaj Tak, and The Indian Express -- to launch it in India, the company’s second-largest market.
Facebook executives stated that from Nov. 16, 2015 onwards android users in India will be able to browse best contents at their fingertips.
Instant Articles publishers make dedicated, feature-rich content, which is hosted by Facebook, which loads within the app itself. Content loads faster because users do not have to leave the app by clicking on links. The feature is currently available only in the US and western Europe on Apple’s iOS.
Andy Mitchell, Facebook’s director, news and global media partnerships and Michael Reckhow, product manager for Instant Articles confirmed the Instant Articles India launch in a telephone interview.
“We at Facebook are really excited to be rolling out Instant Articles in India on Monday. We are working with a publisher ecosystem that is varied and we are excited to see how this product will resonate with Facebook users and publishers in India,” said Mitchell.
Until now, Instant Articles has been limited to the US and Western Europe on Apple’s iOS. “We have just started our Android beta and are immediately coming to India with great partners which is a big milestone for us,” added Mitchell.
Both Mitchell and Reckhow said it takes an average of eight seconds for a page to load on Facebook’s mobile app. Instant Articles, in comparison, leverages technology in such a way that articles load instantly, making the reading experience as much as 10 times faster than on the standard mobile web.
On issues of access and connectivity, Mitchell said: “We think a lot about this. Instant Articles is built to work in the way that mobile works and addresses those issues (of connectivity) that people face on mobile and, therefore, works fast and better. Bringing technology to publishers to make their content more appealing and easily accessible to readers is just the start and we will invest more in making this available to a whole host of publishers.”
“Finally, the India launch is all about Facebook’s focus on trying to make the best product for people to consume content and for publishers to create and publish content, ” said Mitchell.
Find more content at Mint and hindustan times.
Facebook executives stated that from Nov. 16, 2015 onwards android users in India will be able to browse best contents at their fingertips.
Instant Articles publishers make dedicated, feature-rich content, which is hosted by Facebook, which loads within the app itself. Content loads faster because users do not have to leave the app by clicking on links. The feature is currently available only in the US and western Europe on Apple’s iOS.
Andy Mitchell, Facebook’s director, news and global media partnerships and Michael Reckhow, product manager for Instant Articles confirmed the Instant Articles India launch in a telephone interview.
“We at Facebook are really excited to be rolling out Instant Articles in India on Monday. We are working with a publisher ecosystem that is varied and we are excited to see how this product will resonate with Facebook users and publishers in India,” said Mitchell.
Until now, Instant Articles has been limited to the US and Western Europe on Apple’s iOS. “We have just started our Android beta and are immediately coming to India with great partners which is a big milestone for us,” added Mitchell.
Both Mitchell and Reckhow said it takes an average of eight seconds for a page to load on Facebook’s mobile app. Instant Articles, in comparison, leverages technology in such a way that articles load instantly, making the reading experience as much as 10 times faster than on the standard mobile web.
On issues of access and connectivity, Mitchell said: “We think a lot about this. Instant Articles is built to work in the way that mobile works and addresses those issues (of connectivity) that people face on mobile and, therefore, works fast and better. Bringing technology to publishers to make their content more appealing and easily accessible to readers is just the start and we will invest more in making this available to a whole host of publishers.”
“Finally, the India launch is all about Facebook’s focus on trying to make the best product for people to consume content and for publishers to create and publish content, ” said Mitchell.
Find more content at Mint and hindustan times.
